The role of a Product Manager (PM) is incredibly important to any organization and it’s direction moving forward. The Product Manager helps keep the company focused, avoiding “shiny objects” that may appear to be good opportunities but in reality are distractions. Products and enhancements are built and marketed based on market needs, regardless of how great a new innovation may seem. A PM cuts through the noise of hundreds of great ideas and customer requests to guide the organization down a path that results in maximized revenue at minimized cost. It is their role to persuade others to do what’s right for the company.
Josh Elman from Greylock Partners put together a great presentation on the subject and it’s certainly worth a read. Check it out here…….. “Let’s Talk About Product Managers.”